Link building is the process of establishing relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site.
Link building is the most important factor in SEO optimisation for ranking high in search engines.
Google follows links from page to page, from website to website and will rank each website based on the relevancy and quality of the link going into that site.
High quality inbound links from other websites that are relevant to yours helps to build online credibility - it is a vote of confidence to Google that you have a trustworthy site. As good quality links build up, Google will see you as an authority in your industry and move you up the search results pages.
Google gives each website a Page Ranking from 0 - 10, based on a number of factors, including the relevance of the content, frequent updates and the number of relevant links coming into the website.
Google updates its Page Ranking periodically (usually a couple of times a year) and the higher the Page Ranking, the more likely your website is to be shown higher up in the search results.
It is important with all link building strategies to use lots of different methods and to do it on a regular basis in order to continue ranking high in the search engines. Websites are reviewed regularly by Google and can move swiftly down in the rankings if link building is not an ongoing process.
Combining information from our Competitors Analysis Programme along with our own link building techniques, we implement link strategies on a regular basis over a period of time.
SEO Link building strategies include;
Link building is a crucial part of Search Engine Optimisation and vital for achieving high rankings. If implemented correctly, link building will benefit your website greatly in the fight to reach the first page of Google.