The use of videos on your website is a great website marketing strategy and can attract lots of visitors to your website who wouldn't ordinarily have found your website.
The popularity of video marketing is increasing with YouTube now being used in most homes for a variety of reasons, from finding out tips on how to use your mobile phone to learning how to play the piano.
YouTube advertising and Video Marketing together bring the best of both worlds;
A quick way of uploading your video and the potential for many extra customers.
Whilst the thought of putting yourself in front of a camera may seem a bit daunting at first (it certainly did to me!), just remember that all you are doing is talking about a topic you are experienced in and have a great deal of knowledge - knowledge that many others would appreciate being passed on!
It's also a great way of updating your website without having to write anything!
The set up costs are very low - a camcorder and a YouTube account is all you need.
The videos are easy to put onto your website (good to know if you have a Wordpress website and are updating your website yourself!).
Internet Video Marketing is favoured by the search engines and you will find your videos being shown regularly on page one and two of Google (with a little optimisation of course!).
To understand fully the power of video marketing, have a look at the video below.
I interview a successful video marketer on the benefits of using video as a website marketing strategy.
The video is 9 and a half minutes long. Or you can read the highlights below.