Article marketing is a type of advertising in which businesses write short articles related to their respective industry. Articles can be made available for distribution and publication in the marketplace.
There are two aspects to Article writing.
Writing Articles as content on your website
Google loves fresh content and websites with multiple pages. Writing one article a month on a specific area on your business will help build credibility and establish you as an expert in your field. Visitors are more likely to return to your site if they know they will find new information.
The more content on your website, the more opportunity to be found by search engines and potential customers. This will help improve rankings and drive targeted traffic to your website.
Writing Articles for Directory Submission
This is extra promotion for your website, creating further trust and credibility for your website. It is also a good and quick way of gaining backlinks into your website.
Articles submitted to Article Directories are not copywrited. Therefore when a company is looking for specific information on a topic, they are permitted to republish articles from article directories. They add the articles to their website but they are required to link back to the original source - you!
We can discuss topics and how to write articles within your industry and we will submit them to the major article directories.
Save the best articles for your website - this is your main focus and should be centred around specific keywords for your topic.
A Press Release is an announcement of an event, product, service or a news item on a particular person or company that is issued to the press.
It is written in a similar way to a news item in a newspaper - short and factual.
It could be as simple as announcing the launch of your website!
Once a press release is submitted to an online Press Release site, it is picked up by various news outlets including Google and Yahoo. This can create multiple backlinks into your site - usually from high ranking sites!
We can write and submit an online Press Release on completion of your website to promote your website quickly.
Article Marketing and Press Releases are important elements in the initial link building phase when it is imperative to get your website noticed and indexed quickly.